(Ottawa area)
About the Opportunity
Our client, a small but rapidly growing online business, is seeking a dynamic and strategic Vice President of Marketing to join its leadership team. This is a rare opportunity to shape and scale the marketing function of a company at a pivotal stage of growth.
The Role
Reporting directly to the CEO, the VP of Marketing will be responsible for developing and executing a comprehensive marketing strategy that drives customer acquisition, engagement, and retention. This leader will build and mentor a team, implement data-driven marketing practices, and create the brand presence needed to position the company as a market leader in its sector.
Key Responsibilities
- Develop and lead the overall marketing strategy, aligning with business growth goals.
- Drive brand positioning, messaging, and storytelling to expand market visibility.
- Lead digital marketing efforts across performance channels (SEO, SEM, paid media, social, email, affiliates, partnerships, etc.).
- Oversee content creation and campaigns to engage target audiences and convert customers.
- Build, lead, and mentor a high-performing marketing team.
- Partner with product, sales, and operations leaders to ensure marketing initiatives align with company priorities.
- Analyze market trends, customer insights, and performance metrics to inform strategy and optimize campaigns.
- Manage budgets, measure ROI, and ensure effective resource allocation.
Qualifications
- 8+ years of progressive marketing leadership experience, including at least 4 years in a senior management role.
- Proven experience driving growth in an online or digital-first business.
- Strong expertise in digital marketing, brand strategy, and customer acquisition.
- Demonstrated ability to scale marketing teams and build new functions from the ground up.
- Excellent communication, leadership, and cross-functional collaboration skills.
- Data-driven mindset with strong analytical and decision-making skills.
- Comfortable thriving in a fast-paced, entrepreneurial environment.
Why Join?
This is an opportunity to:
- Play a central role in shaping the future of a fast-growing company.
- Lead marketing strategy and execution at the executive table.
- Work in a culture that values creativity, innovation, and agility.
- Have meaningful impact on the growth trajectory of a business entering its next phase.
Confidentiality
Due to the confidential nature of this search, the company name will be shared with shortlisted candidates only.